Built on The 6-Lever Acquisition Model — twenty-three channels grouped into six economic clusters, each modeled from the bottom up with its own formula, benchmarks, and payback window. A live Excel model plus a strategic prioritization deck. The answer to "where does our next customer come from?"
Book a 30-min strategy call →Gabriel Weinberg's Traction gave founders a taxonomy of nineteen channels. That was 2015 — before influencer marketing existed as a category, before newsletter ads, before SMS was a retention channel.
A decade later, every founder can name the channels. Almost no founder can tell you how much each will cost today, how fast it will scale for their business, and which to run first. That's not a reading gap. It's a modeling gap.
You know which channels exist. The taxonomy. The categories. Useful — but it won't tell you what to do next.
You pick a few, run small experiments, see what moves. Directional — but without unit economics, you can't scale what works or cut what doesn't.
You know exactly how each channel behaves, at what cost, at what scale, and in what order to sequence them. That's the work.
We don't treat channels as a flat list. They cluster into six economic mechanisms — each with a different cost structure, timeline, and failure mode. Know the clusters, and channel choice becomes strategic, not tactical.
Channels in the same cluster can still model completely differently. A single example makes the point — and we build one of these for every channel you run.
The Excel model tells you what each channel costs. The PowerPoint deliverable tells you which to run first, which to scale next, which to sunset, and which to wait on. This is where strategic judgment replaces a twenty-three-tab spreadsheet.
Each pillar is standalone. Most companies start with Brand Positioning and expand as they grow.
Who you are, why you matter, why they pay more. The strategic foundation built on a proprietary archetype framework.
See Pillar 1 →Who you're talking to and exactly what they hear. Built on The 8-Layer Persona methodology.
See Pillar 2 →35+ years of combined experience — from brand leadership at Whirlpool, Lindt, Mars, and Reckitt to scaling some of Latin America's biggest venture-backed companies in fintech, clean energy, micro-mobility, and gaming.
A 30-minute call. No prep. No pitch. We'll stress-test whether your current GTM hypothesis holds up — or whether you need a real model before your next board meeting.
Book a 30-min strategy call →